How To Choose The Right Marketing Agency in Singapore For Your Business?

Marketing is an arena where companies do not hesitate to spend huge dollars. The reason is that they feel it is an investment to bring in new customers to their business. With the popularity of the internet, many companies are moving towards digital marketing. This trend has increased the need for a good marketing agency in Singapore.

Most effective method:

When it comes to lead generation, digital marketing has turned out to be one among the effective methods. The reason is that it unites different internet marketing techniques with other strategies. It has a broad spectrum, covering web-based marketing, and mobile marketing.

Importance of having a marketing agency:

Marketing is an important tool to reach out prospective audience. So, the need for a marketing agency in Singapore is obvious. The top management will be focusing on the core functions of the business. So, it is better to delegate the task of widening the reach to a digital marketing agency.

Marketing in expert hands:

A company engaged in cloth manufacturing should delegate their workforce to core functions. Of course, they should be focusing on selling. As the main business of the company is clothing, it is better to hand over to the marketing part to another expert. The sole business of a marketing agency is marketing. So, they know the different strategies to reach out prospective customers. They will work as the marketing department of the company from outside.
In the present world, most consumers have different electronic devices. For instance, they have mobile phones, computers, tablet PCs to access the web. This has improved the needs for digitizing the marketing campaigns. Also, digital marketing works for any kind of business. Moreover, it is affordable as compared to traditional marketing methods. To get the benefits of digital marketing, it is important to find a dependable service. Here are some tips that will help in this respect.

How to find a dependable service?

Many new companies spring up in the digital marketing arena of Singapore. So, it is a daunting task to find a dependable service. Here are certain elements to consider in selecting the right marketing agency.

Consider the services on offer:

The first thing to consider is the variety and nature of services that a company offers. Under a single roof, a good agency should be offering many services. This will save you from the trouble with searching another service provider for a particularly service.

What does a full-service company offer?

A full-service company in digital marketing in Singapore will offer the following services:

  • Web development and design
  • Search engine marketing and optimization
  • Social medial marketing
  • Email marketing
  • Mobile marketing
  • Online reputation management
  • Online advertisement

Factors to consider:

You will have to evaluate different factors before choosing such a service like:

Testimonials and portfolio:

A proper marketing agency will have testimonials from their present and past customers. A company with a decent number of testimonials is better. They will also possess a portfolio, which explains their level of success. A portfolio page with a good listing of clientele is trustworthy.

Reputation and online presence:

It is quite normal for a marketing company to possess an evident web presence. Check whether the company has social media existence and the number of likes they have got. Also, check their followings on social media. A good gauge of a company’s repute these days is their social media presence.

Never forget to check their online presence by doing a quick search on Google. Check whether there are any unresolved complaints about the company. If there are many complaints, it is better to keep away.

Support:

A good company in the field of digital marketing in Singapore offers an excellent support service. When browsing through their website, contact them through their live chat if available. Check the time taken by the company to respond to your queries. You should check this, irrespective of the mode of contacting them. Make sure whether the company has a knowledgeable technical support team. As you will spend on digital marketing through them, you should know whether it is worth to invest on them. In the case of any issues, they should be there to support you at all times.

When you consider these factors, you can choose a dependable service provider. Where to find a dependable service provider? Here are some methods that will help:

Traditional method:

One of the successful methods to find a dependable service is through recommendations. One of your friends might be working with a company; you can get recommendations from him. You can enquire about his involvements with the company. You can also learn whether they have brought satisfactory results.

Awards and accolades:

You can also check whether the company has gained any recognition for their service. It is true that all companies will not have awards. But, their satisfied certifications from their customers are their awards.

Request a presentation:

Once you have shortlisted a few companies, you can invite them for presentations. For instance, you can ask them to explain the technique they use for web marketing.

Expertise:

Some marketing companies will have expertise in specific type of marketing. You can check whether the company has any such expertise. If it goes with your need, your business will flourish.

Results:

You can judge, the level of expertise of a marketing company only through their results. So, check whether a company has brought fruitful results to their customers. The better results their services have brought higher will be the satisfied customers. So, check for positive outcomes from a company before selecting.

Conclusion:

Selecting a marketing service is something that you should not take lightly. The marketing can turn out to be a success or disaster due to them. Their positive results will bring in new leads to your business and will take it to another level.

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The Various Reasons and Benefits of Approaching a Digital Agency in Singapore

Technology has been witnessing a rapid change and growth in this era of worldwide growth. This has been acting as a power booster for many industries throughout the globe. There have been various advantages of this growth in technology. These have been the main reasons for the rapid economic growth and the enhancement in different kinds of businesses. The advancements in the technical field have led to the use of new methods and strategies for the promotion of business. Therefore this is considered to be the greatest asset for the industries worldwide. Digital marketing has been one of these advancements. Therefore a marketing agency Singapore is one of the most important forms of business promotion.

Why digital marketing?

There are many benefits of using some new methods to boost up the growth of your business. These new strategies are much more advantageous than the traditional marketing techniques. This new emergence has led to a better way in which the various customers throughout the world interact with the brand. There are certainly many benefits of involving digital marketing in the growth of your business. Here are some points in favour of a marketing agency in Singapore:

  • The use of content for connecting with customers online: As per the data of various researches the use of these marketing techniques branded content is considered to be more effective rather than publishing ads in a magazine. Thus the content available online is filled with interesting and attractive form of information which can invite more customers to your business.
  • Track More Customers: This method can be used to track customers throughout their entire journey. Also this is a good way of providing with a proper interaction. This can help you to know about the preferences, activities and the taste of active and potential customers. Therefore you can work in the field of the preferences of your customers and try to provide them with something new and effective.
  • Optimize for conversions: There are many factors which can help you to make your website better with the help of a digital marketing agency in Singapore. The various records available online will help you to optimize your website according to the demands of the customers on the ongoing basis.
  • Connect With Mobile Customers: Through the use of digital marketing you can be able to connect with the customers throughout the globe. With the increased use of smartphones and tablets it is now possible to reach up to more number of customers online. Therefore this will be the best consideration before approaching a marketing agency in Singapore.
  • Realize Higher Revenue and ROI: This is considered to be more effective in terms of increase in ROI and revenue. This is possible as transactions and interactions can be easily done online. Due to the so many benefits, increasing your digital outreach is always more predictable. This can boost up your business to a considerable level.
  • Easy Analysis and Adaptability: This method of digital marketing is able to provide with timely and real data. This is one of the important benefits as you do not have to make any educated guesses or rely on any kind of sample data. Therefore you can do things in a better way i.e. plan, execute and analyze the results in a better way.
  • Become More Competitive: There is a lot of competition in all fields of business. This the best way of getting more competitive to face the different situations arriving while carrying out business activities. Therefore the role of a digital marketing agency in Singapore is the best option for enhancing the growth of business.

Therefore as per the above-mentioned points, there are many benefits which can be the best for business growth and the smooth running of a business. There are much more reasons why someone would choose to take up the help from a marketing agency in Singapore.

Something New and Reliable

Technologies have been introducing some new ways of development of a business. These have been considered to be much better and reliable than the traditional marketing strategies due to the best services and proper analysis. This method is the one which can bring in perfection and quality in the business processes. There are many more benefits through these new strategies which can take up your business to new heights. Therefore a marketing agency in Singapore can be easily relied upon. These can be a complete work package and the source of analysis for the business unit and will help- in better abilities of management.

Along with perfection, digital marketing has also been successful in bringing up a change in the traditional ways of conducting business. The traditional methods which were time-consuming and less accurate were replaced by a perfect alternate. This was profitable not only for the businessmen to expand business in a better way but also for the consumers to find the best deals. Therefore working in correspondence with a marketing agency in Singapore can be one of the best ways of taking your business to new heights of success. There have been many new applications and services in digital marketing which give some better dimensions to your business and growth.

Improve Your Outreach

It is very necessary to reach up to new and more customers so that the products can get a better interaction. This will only help to increase the value of the brand and improve the levels of revenue generated by your company. A digital marketing agency in Singapore is therefore among the best ways of doing this. These will not only help in increasing profits, but also you will be able to establish a better view of the business in front of the public. These days it is very important to hold a considerable goodwill in the market. Therefore there are many new methods to recognize appropriate growth in your business activities. But the help and access to a digital agency in Singapore can be the best way of being perfect in all this.

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Why Is Facebook Going To Be The Best Digital Marketing Platform This Year?

Marketing is rightly identified as the ticket to the success of any trade. If you plan to establish a startup, there should be the marketing techniques in place. This rule applies to established businesses too. It is crucial that you should set up a marketing budget. Also, you should have different types of marketing plans. You should try one after the other to identify the one with better returns. A digital marketing agency in Singapore predicts that Facebook is going to be the biggest digital marketing platform in 2017. The company also states different reasons for the same. Let us explore the reasons why businesses in Singapore and other parts of the world should use this platform for digital marketing:

Custom-targeted audience:

You can build your Facebook marketing strategy around particular group of audience. To achieve the same, the Custom Audience feature from Facebook can come handy for you. This effective tool will help you upload your list of contacts like phone numbers, emails, and addresses, such that they can be contacted for specific ads suitable for them. This is a feature that will be suitable for every kind of business, regardless of whether small, medium or large.

An example:

The recent election result in the United States is an excellent example for the effectiveness of Facebook marketing. Yes, Donald Trump, who won the elections spent 150 million US dollars on Facebook and Instagram ads. He did the same in the last weeks of his election campaign. The marketing team that worked for him took the custom database with identity summaries of around 200 million Americans. As their last strategy, Donald Trump’s team conducted a campaign that targeted discouraging people from voting Hilary Clinton through Facebook Ads. As you know, the result was in Trump’s favor, which many people from around the world have not expected.

Utmost visibility at lesser spending:

In case, you plan to launch an online business, you should choose a place, where people are actually available. At present, Facebook is standing at the third position for the most crowded online platform. As compared to advertising on Google, Facebook advertising is cheaper. In addition, video views on Facebook are also affordable compared to YouTube.

Reports state that mobile users spend nearly 90% of their time on applications. Here too, Facebook is the leader. The reason is that it got the ranking of the most downloaded platform in the first six months of 2016. Even though, you need not spend the whole of your marketing budget on Facebook, you should never miss out Facebook marketing this year.

Brand awareness in the early stage:

If you handle Facebook rightly, it will work similar to that of a Press Release. Facebook offers a feature called Brand Awareness Objective. This feature makes use of a mixture of real-time proxy materials along with both attention and reach that is provided by users to campaigns. This, in turn, provides the utmost exposure to the brands. You can get greater audience from your later campaigns when you start using this feature early. The purpose is to grab the attention throughout the board. In other words, the aim is to get to the eyesight of the people, who will probably be appealed to your brand.

Facebook live:

When it comes to customer sharing and engagement, video stands out as the undisputed winner. Facebook Live, has made a revolution in the web world. It permits any of the users to record live motion pictures and they can also share the same with their friends. Not just individuals, but businesses can also use this feature to their benefit by:

  • Providing behind-the-screen business happenings to customers through videos.
  • Answering their queries
  • Promoting events
  • Showing sneak previews for new updates or products to create an interest in their minds.

Reports state that as compared to viewing native content, people spend three times longer hours in watching videos. So, digital marketing using Facebook Live feature will surely bring good returns this year.

Chatbots:

Right from the day when the CEO of Facebook announced about the billion mark of monthly active users, many businesses have started using Facebook Messenger service to keep in touch with their customers. Also, Shopify was introduced as a revolution by Facebook. This feature enables businesses to sell directly through Facebook Messenger. This has attracted many businesses to use this platform to sell stuff. It also resulted in engagement of user and an increase in the hours spent per day on this platform. When there is an increase in the number of brands interacting with their consumers on Facebook, the usage of Chatbot turns out to be unavoidable. Chatbots will help with creating organized messages inclusive of call to action, links and image buttons. Brands can also design bots in such a way that they can converse with customers with ease and shopping can also be done instantly.

Quick feedback:

Earlier, when businesses wanted to get feedback from consumers, they had no other option other than sending direct mails to the customers requesting feedback. They also relied on cold call assessments earlier. Thanks to the social media, these tough methods are no more necessary for businesses these days. Facebook permit brands to just post a query on their status and they can just wait for the comments to pour in from consumers. Without any doubt, time is a powerful tool for businesses. Facebook is an excellent tool to save time for businesses. The reason is that they can rely on this platform to get feedbacks from customers. They can also identify what attracts the end users and what does not, such that appropriate changes can be employed almost instantly.

Consumer psychology:

With Facebook consumers these days are equipped with the best tool to show others about what they feel about a brand. They can endorse their favorite business by clicking on the ‘like’ button. This, in turn, will help businesses to attract more and more people.

For all these reasons and also for the excellent growth potential many companies with expertise in online marketing in Singapore endorse the use of this platform for digital marketing.

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